Preparing the trail...
A name that carries a story.
Jesse James is an American brand inspired by character, freedom and the legends of the Wild West. Today we are opening the next chapter of our story — this time in Poland.
Jesse James was one of the most recognisable figures of the nineteenth-century American frontier. His real story was far from a romantic legend, yet over time his name became permanently woven into Wild West culture.
We draw inspiration from the cultural myth of independence and following your own path — not from the criminal history of the man.
American roots.
Character.
Freedom.
Design.
We combine American roots with a modern approach to design. Bold colours, distinctive illustrations and refined details give every Jesse James product a personality of its own.
Black. Natural. Pink.
Three different characters. One Jesse James world.
03 / SMOKESTONE
Welcome to Smokestone.
Somewhere in the American West lies a place you will not find on any map. That is where our stories, characters and legends live.
Jesse, Rose, Sheriff Tom, Smoky and Rolly create a world we will reveal to you piece by piece.
Jesse James is meant to be more than a logo on a pack.
Made for
good times.
A brand with its own character. Its own style. And its own story.
